User experience (UX) of web design focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. Web design agency M Digital also takes it into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.
User Experience - Web design
Why User Experience is so important
User experience (UX) is the experience, emotion, intuition and connection a user feels when using a site or product. UX is key for complex sites because users must be able to easily navigate the site and understand how to use it.
One of the most complex types of sites can be those that include retail or online sales. Not only does the site have to be well-organized, it also has to have clear and easy to use signals for how to make a secure purchase. This is also true of sites that are expected to be around for extended periods of time, such as retail sites.
Web design agency M Digital can do for you
Web Design Agency M Digital User experience experts will first want to understand the goal of the product, the problems it is solving. We also look at what the user does before, during and after taking them in their hands, and why. We create models and wireframes and rely on user feedback for proof or basis for iterations.
In order to avoid bias, you first want to think inflows before screens and colors. Web Design Agency M Digital User experience experts determine which research method will get the desired evidence for a hypothesis or answer to a question, and then execute it, with usability testing, user interviews, etc.